Welcome!
Greetings, visitor! My name is Francisco Rehder, and I’m glad to have you here. This page was created to share insights on Marketing while also presenting an overview of my work and professional journey. Here, I explore the projects I have developed and led, offering a perspective on the initiatives I have had the privilege to conceive and bring to life.
With a background in Dentistry and a deep passion for Marketing, I bring over 15 years of experience across renowned national and multinational companies. Throughout my career, I have acted as a dynamic leader in both Marketing and Sales, effectively developing teams and consistently delivering strong and measurable results.
A Brief Summary
Educational Background
I hold a DDS degree from the University of São Paulo – FORP/USP, where I also earned my Specialist and Master’s degrees in Restorative Dentistry. On the business side, I completed an MBA in Marketing at the University of São Paulo – FEA/USP, and further expanded my education by studying Marketing at the University of Akron in the United States and Digital Transformation in Healthcare at Columbia Business School in New York. I am fluent in Portuguese, English, and Spanish.
What I Am Doing Now
Since 2024, I have taken on the challenge of leading the operations of the renowned Japanese brand NSK, serving as Managing Director for LATAM.
Where I’ve Been...
Between 2021 and 2024, I led the Marketing and Product area for LATAM at Dentsply Sirona, overseeing the entire consumables portfolio across the group’s brands, including VDW, MIS, Zhermack, VIPI, and Dentsply Sirona itself.
From 2020 to 2021, I served as Executive Marketing and Sales Manager, leading the structuring of Medens, a brand created through the merger of PROSS and Emfils.
Between 2015 and 2020, I headed the Marketing and Product division at Alliage, a company formed through the merger of Gnatus and Dabi Atlante. This project, in which I was deeply involved, provided invaluable learning experiences, particularly in brand integration and strategic positioning.
I began my corporate career in 2010 at Gnatus, where I was responsible for the Market Intelligence area. It was there that I started working closely with the Marketing department and discovered the field that would shape my professional journey for the years to come.
Projects Developed
Below, you can explore selected projects I have developed, as well as learn more about my Mentorship program.
Mentorship
Are you looking to break out of your comfort zone and start growing again? I may be able to help.
These are cases and initiatives I have led throughout my professional journey, reflecting my experience in building brands, developing markets, and driving strategic growth.
